SEO is a vast topic area. SEO is broken into two parts. There is onpage SEO and offpage SEO. There are a number of areas to look at when trying to optimise your website. Here we have listed some some general advice.

Positive steps to take
Let’s look at some positive steps that should be taken in order to increase you ranking on the web.
Firstly, always make changes that will benefit users. Make sure the path or journey a user takes on your website is as clear and consistent as possible.
It is very important you pay attention to detail. Google takes into consideration many factors when ranking pages and so should you.
Fresh relevant content should be a target for your website. Make sure the content adds value to the customer experience.
Make sure you regularly update the search engines by submitting site maps.
The download speed of your website has an impact on the ranking of your website. Make sure the coding is as light weight as possible.
Flash animation might look great but it is a hinderance to the search engines reading your website.

Read part 2 for more info!