Be yourself and don’t pretend to be something your not
Social Media can be a very powerful tool as part of your marketing strategy.
You need to engage your audience.
The first stage is to connect with people and build opportunities through two way dialogue.
Once that is achieved then business links can be established.

A profile picture is very important
Your social media personality is portrayed by your profile picture and profile.
Make sure you stay consistent across all platforms for your profile picture and profile.
Decide whether you want your profile picture to be your company logo or picture of yourself.
Depending on what you decide will alter the approach you should take in regards to branding.
Here is an example of a business succesfully using their profile pic and profile @webboxcardiff.

Social Media posts once published are available for a long time
Have a social media strategy. Have a long term view of each social media post.
Everything that you post can be found and will stay around for a long time. Whatever you share, post or tweet should reinforce your brand image. There are businesses such as
www.webboxcardiff.co.uk that can provide social media marketing management. They can not only look after your social media marketing but can advice as to what should be put out in cyberspace.

Have a simple focused approached to your posting
Make a list of topics you will talk about via social media and stick with it.
Do not appear to be an expert on many different issues.
Become an authority on one chosen subject area related to your business.

Easy approach to Twitter
Twitter has a very useful search button. You can search for keywords associated with your brand.
Find out who is talking about these items related to your brand and send out targeted tweets in
reference to these “conversations.”

Look for maxium Return on Engagement (ROE)
Is your social media strategy working?
How can you tell if you are getting a good return?
Have a look at traffic coming from your links that you are posting.
How many people have subscribed to your RSS Feeds?
The number of people following you on twitter, Facebook etc
Has there been an increase in Blog post comments?
Have you seen an increase in sales enquiries?
Web Box Cardiff can help / advise on social media strategy for your business.